Meet B-CORPS: A business model for good

Business models for good. That’s what B-Corporations are all about.

Over the past two years, I’ve grown an appreciation for B-Corps. And recently I’ve decided to switch up my buying habits to support more B-Corporations.


That “balance” of purpose and profit is the same idea I’ve mentioned previously – “voting with your wallet.”

Certified B Corporations are a new kind of business that balances purpose and profit. They are legally required to consider the impact of their decisions on their workers, customers, suppliers, community, and the environment. This is a community of leaders, driving a global movement of people using business as a force for good. (Taken from the B-Corp website.)

Companies and corporations deemed “B-Corporations” go through an intense vetting process. Each corporation is graded using the B Impact Assessment (BIA), which is a free, confidential platform. The BIA measures a company’s positive impact on its workers, community, customers and the environment.

The BIA looks at day-to-day activities of a business as well as its business model. There are 200 questions in total, and questions are determined based on a company’s size, sector and market. B-Corp certification requires a minimum verified score of 80 across all impact areas. An independent Standards Advisory Council oversees the assessment.

Essentially, anytime you see a product with a B-Corp certification, you can rest assured it’s quality. Or at the very least that the business itself is doing a whole lot to better its employees and the planet.

The current fast fashion industry – which can be also viewed as the materialistic industry – constantly sells the newest item, marketing it to folks as an essential in their beauty routine, or a staple in their closet, or a must-have piece of technology. B-Corps are devoted to transparency and making products with a purpose.

Now don’t misunderstand me. Buying an item because you like it isn’t wrong.

But what if when we swiped our credit card, it was actually benefiting someone other than ourselves?

I recently wrote a instagram story post about voting.

Essentially I talked about voting with your neighbor in mind.

Instead of voting for one or two issues that we hold dear, I wonder what our political climate would look like if we voted on behalf of our neighbors – friends and strangers! – who are gripped by poverty, who lack equitable resources, who can’t vote themselves… etc.

But I think that idea goes beyond Nov. 3. If we say we give a heck about other people, that we value the planet and everything living on it, what if even our purchases were evidence of that?

This can’t be the case for everybody – I’m well aware of that. And even for more affluent folks who can afford to buy premium fair trade items, there will obviously be times where buying from Amazon or Walmart or Dollar Tree just make the most sense.

It is completely reasonable to make cheap purchases because that is what you can afford. We must give ourselves and each other grace. No one knows where someone is financially, or what sorts of resources are available to them.

But my encouragement to as many people as are able is to consider buying from B-Corporations.

There are many available at places like Walmart and Target.

One of my favorite B-Corporations is Uncommon Goods. It’s where I buy most of my Christmas gifts now. I’ll write a post later on about holiday gift ideas.

Below are a few B-Corps you may already know, and below that are B-Corps I personally love. Obviously there are plenty that I left out, but I thought these were ones most folks would know.

Next time you’re at Walmart or Target, look for the B on the back of the bottle. Who knows, perhaps you’ve been supporting a B-Corp all along and had no idea! 🙂

Until next time, my friends, peace.

A few B-Corps you may already know…

  • Aesop (cosmetics)
  • Thrive Market
  • Patagonia
  • Danone
  • Dr. Bronner’s
  • Beautycounter (cosmetics)
  • Arbonne
  • Tom’s of Maine (personal care)
  • TOMS (shoes)
  • Pela (phone case)
  • Prose (hair care)
  • The Body Shop
  • Seventh Generation
  • Shea Moisture
  • Numi Organic Tea
  • Yogi Tea

A few of my favorites…

  • Earth Hero
  • Pela
  • Ethique
  • Dr. Bronner’s
  • Uncommon Goods
  • Plaine Products
  • Shea Moisture

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