Is it the ‘REEL’ deal?

Lately I’ve been getting my toilet paper from Dollar General because it’s right down the road and when you need TP, it’s usually an emergency.

For more than two years I’ve been wanting to try out a more sustainable option, but every time I go to purchase it, we have plenty of TP. And when I need TP, I’m in dire straights and can’t wait for a batch to be shipped to my house.

But I officially tried out a sustainable brand called Reel.


Reel is a sustainable toilet paper company based in California that has a business model for good.

It’s not a B-Corporation, but it’s very similar, and I’m surprised it doesn’t have a B-Corp. certification.


The toilet paper is made out of bamboo, which is a pretty sustainable resource. Bamboo is one of the fastest growing plants. It can grow roughly 3-feet in one day.

The toilet paper is packaged in biodegradable paper wrapping and is shipped in a pack of 24.


Every time you order Reel, you give access to a toilet to someone else.

Reel partners with SOIL, a nonprofit that transforms waste into resources in Haiti. Through its partnership, SOIL provides toilets and removes waste from communities, which in turn prevents the spread of waterborne diseases and protects aquatic ecosystems.

The waste water is treated, turned into compost, and then sold to support agriculture and climate change mitigation efforts in Haiti. Pretty cool!

Since 2006, SOIL has been transforming waste into useful resources in Haiti.


I’m not too picky when it comes to toilet paper. But I can say, this toilet paper does the job and feels comfortable while doing it ๐Ÿ™‚ Since it’s 3-ply, it’s a bit thicker than your average toilet paper roll.

The TP is certifiably biodegradable and OK for septic systems!

The outer paper on the roll is a grayish tissue paper with an “r” on the outside (and it’s recyclable!). It looks sleek sitting out in your bathroom, unlike most toilet paper rolls.

The toilet paper comes with 24 rolls, which each have 300 sheets of 3-ply toilet paper.


Reel uses a subscription program, so you can rest assured you won’t run out of TP, or that your grocery stories will run out during a pandemic… we’ve all been there.

You don’t have to subscribe to the program though. I didn’t. Or at least, I haven’t yet, but I may decide to!

You can get it delivered to you every 4, 8 or 12 weeks, depending on how much TP you use. I’d say every 8 weeks would probably be the best bet for a two-person home. For more than two people, four weeks may be the better bet โ€“ it all just depends!


The toilet paper isn’t cheap. For a 24-pack it runs for $29.99.

But considering it’s 3-ply, the price is pretty standard. Looking at Quilted Northern’s 3-ply option, a 24-pack of TP rolls runs for $27.50.

The 3-ply allows you to use less toilet paper for each wipe. Most 2-ply toilet paper runs for around $14 for a 20-pack.


There are also two other brands of sustainable toilet paper that I’m aware of. The first is Who Gives A Crap, which is a B-Corp based in Australia! I’ve heard great things about their toilet paper, but decided to try out Reel. The other is Tushy, which is a bidet company that also sells sustainable toilet paper. Both brands also use bamboo in their toilet paper and are great brands to support!

I’d like to try all three and eventually do a review of which I like the best. Stay tuned ๐Ÿ™‚

In the end, I like Reel’s toilet paper. It’s not the greatest, fluffiest toilet paper I’ve ever used, but it’s far from the worst. The price is decent for the amount of toilet paper you get, and I appreciate the company’s mission. I’ll happily use my Reel TP for now ๐Ÿ™‚

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